Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, October 30, 2025Page 1006
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 9781538730850 | LEBRON,INC. | Windhorst, Brian | |
| Spring 2026 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 9781250283467 | EBK DISNEY HIGH | Ashley Spencer | |
| Spring 2026 | Business | Marketing | MAR_4741_16885 | AI-Powered Marketing | Alejandro Castano | Not Available | Not Available | Not Available | |
| Spring 2026 | Business | Marketing | MAR_4804_11223 | Market Strategy | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Spring 2026 | Business | Marketing | MAR_4804_15968 | Market Strategy | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Spring 2026 | Business | Marketing | MAR_4804_16611 | Market Strategy | Carlos Carreras | Not Available | Not Available | Not Available | |
| Spring 2026 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781400248889 | EBK BUILDING A STORYBRAND 2.0 | Donald Miller | |
| Spring 2026 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781538176382 | BRAND STORYTELLING | Ouesenberry, Keith A. / Coolsen, Michael K. | |
| Spring 2026 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781400248872 | BUILDING A STORYBRAND 2.0 | Miller, Donald | |
| Spring 2026 | Business | Marketing | MAR_4832_14208 | Product & Brand Management | Danielle Gallagher | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan |
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