Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, October 30, 2025Page 1007
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Business | Marketing | MAR_4832_16027 | Product & Brand Management | Kira Lewis | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Spring 2026 | Business | Marketing | MAR_4832_16576 | Product & Brand Management | Danielle Gallagher | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Spring 2026 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_16564 | Services Marketing | Khaled Aboulnasr | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2026 | Business | Marketing | MAR_4841_16564 | Services Marketing | Khaled Aboulnasr | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml |
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